French Tennis legend René Lacoste dominated the tennis scene through the late 1920s and early 1930s. Amid this era of great innovation the world's number one tennis player conceived the popular tennis shirt, commonly known today as the tennis Polo Shirt. The famous crocodile logo was added - inspired by the 'crocodile' nickname the press had given René - and the Lacoste brand was defined. Though it is common place today, having a brand logo featured proudly on the outside of a garment was a world first - no other brand had done it before Lacoste - according to them.
Throughout the many decades since its inception, Lacoste has seen many competitors come and go in the market place in a bid to replace them. The brand has not only survived but flourished; thanks to innovations from leading designers, such as French designer Christophe Lemaire, Lacoste's sales and popularity has continued to surge, becoming a worldwide household name.
Over the years, the company expanded their range to include Trainers, Sliders, Pumps & Canvas Shoes - all the while maintaining the clean, elegant and luxury style the brand is known for. To this day, their head-office is based in the historic and quaint area of Troyes, France, where the company was founded. All the shoes are designed there - something that has clearly impacted their identity over their 85+ year history, and driven their classy designs.
The iconic Lacoste look is suitable for all occasions; their footwear has the unique advantage of being both sporty and smart. If the slick Riviera style is you, Shuperb has the perfect footwear range to compliment your wardrobe. Buy today.