Born out of a love for the great outdoors and the pretty British countryside, the Joules brand was originally established in 1977 by Ian Joule. His son took over the business in 1989 and the company has remained family run and owned ever since.
The company started out selling clothing and accessories at country shows with moderate success. Seeing a gap in the market for colourful country wear, the company started manufacturing brightly coloured wellington boots and clothing. The move proved to be a success and the company has experienced terrific growth ever since, becoming a mainstream, high street brand by 2011. Today, there are over a 100 UK stores.
The company’s success has not gone unnoticed. In 2017 & 2018, Joules won the Drapers ‘Fashion Retail Business of the Year’, and in 2016 & 2017, the company won the ‘Mainstream Brand of the Year’. They also received a ‘Mark of Excellence’ at the 2018 Retail Week Awards in the ‘Best Fashion Retailer’ category. This level of industry recognition demonstrates how outstanding their products are. They are a brand that is here to stay.
Make sure you check out our popular Joules' Wellington Boot range. The range encapsulates the very essence of the brand's fun and care-free style. If you're looking for something a little different for the kids this summer, browse our brilliant Kids Range. We have an extensive Sandal & Flip Flop selection that is very different from other ranges we stock. Be sure to have a look for the unique gem that is perfect for you!
If you're looking for shoes that are different from the mainstream, Joules could well be the range for you to explore.