FitFlop™ creates the world’s most addictive ergonomic sandals, shoes and boots, using world-class design, a splash of fashion, and a continuously innovating mix of beauty, brains and biomechanics.
We are extremely proud to be retailers of the legendary brand FitFlop™. This summer brand features the best sandals and flip flops exclusively for ladies on our website. We have picked the top styles to give you the most fashionable and luxurious range to choose from - we know you're going to love them.
FitFlop™ is an innovative 12 year-old brand boasting an innovative and fun footwear range, enhanced with the latest technology to keep you fresh and stylish. The brand continues to update styles - influenced by runway fashion and a fearless style for women wanting more than just summer sandals.
The company began in 2007 when a beauty industry entrepreneur and a biochemist created their first pair of sandals with a hybrid of fashion and comfort. Expert technology has gone into the production of the sandals so you are ensured healthy feet and supreme comfort with every step you take.
The company launched their sandals with a triple density Microwobbleboard™ midsole establishing their reputation among customers as the producers of the most comfortable footwear in the world. The technology takes the pressure off the front of the foot - which usually leads to painful feet when wearing the wrong styled shoes - but with the Microwobbleboard™ midsole, reduced pressure and redistribution of the pressure actually relieves stress on the sole of feet. The midsole is shock absorbing so improves contact between the foot and the midsole.
The raised EVA heel creates a contact point ensuring a super cushioned wear, which relieves heel pain while walking. This allows you to wear FitFlop™ shoes for long periods of time and not feel any discomfort or stress on your feet.
The aim is to provide women with that 'happy FitFlop feeling' with any of the footwear styles - with these sandals, you'll feel like you're walking on air. They believe that when your feet feel great, you can do anything. Who says fashion can't be comfortable?
Available in two width fittings;
ORIGINAL Microwobbleboard™ midsole has a GENEROUS FIT
STANDARD Microwobbleboard™ midsole has an AVERAGE FIT
Now you know exactly what all the fuss is about, take a look through the range and find the perfect summer sandals for you. Whether it's the annual summer family holiday, a girly weekend away, or just for busy days out in town, there's something for you. Browse and pick your favorite styles for you - you won't regret it! To start you off, check out our bestsellers!