Admired for its charitable ‘One for One’ mission of donating one pair of shoes to a child in need for every retail pair purchased, TOMS have - since 2006 – donated a staggering 86 million pairs to such impoverished children. Although their amiable motive certainly helped, it can’t be denied that TOMS have sold so well partly due to their sheer versatility in the everyman’s wardrobe.
Founded by Blake Mycoskie – an entrepreneur that found the seed to his grand idea when in Argentina, where he found that his child-friends could not afford basic needs, like a good-quality pair of shoes to protect them from the unforgiving ground.
TOMS boast a distinguished aesthetic which reflects its founding ideology, which is seen in the highly minimalist designs of their shoes like the TOMS canvas slip-on shoes, which effortlessly blend-in when worn by the villagers it seeks to help. With a TOMS pair there is a strong sense of pride in community – regardless of economic status. Yet, comfort and quality are not compromised, as seen with the suede footbed, and the rubber sole which allow for a soft cushioning of the foot, with optimal traction.