Wrangler is a brand that promotes American freedom. It represents the people who balance hard work with fun, and it recognises the importance of people's individualities. The brand is based on the principle of respect - respect for themselves and respect for others. They believe in handling obstacles and challenges with dignity and perseverance, and this comes through in their work-wear. Their products can effortlessly cover any occasion or terrain. Neatly put, the people who built Wrangler, wear Wrangler.
In 1947, Wrangler made western jeans that were specially designed by a professional rodeo cowboy. Even during those times, Wrangler products were revered for their durability and quality. This is no different today. Wrangler quickly became the first, and only, western wear brand to be recognised by the Pro Rodeo Cowboy Association. Today, Wrangler is recognised for its cowboy boots too, and we are proud to stock a wide range of styles.