UGG is often synonymous with the word comfort, but it should be noted that UGG is a brand that is nothing if not decadent. UGG started with a dream of a young Australian surfer who wanted to share his patriotic adoration of luxury Australian materials such as sheepskin and genuine leather and suede with the rest of the world. And that is exactly what he did in 1978 in southern California, where UGG popular with the relaxed surfer culture of southern California at first. By the 2000’s after being featured in Vogue magazine, UGG had become the generations most favoured shoe with many trying to capture and replicate the comfort and luxury of the Classic UGG boot. By 2008 UGG had gained global popularity with stores in New York, London, Beijing and Omotesando Hills.
Since its humble beginnings UGG has gone from strength to strength, collaborating with major brands such as Jimmy Choo and Swarovski. In 2013, the brand branched out to create luxury home-wear as well as cosy lounge-wear. We at Shuperb focus on the luxury footwear UGG produce for men, women and children.