It is universally known that mutual interests create revolutionary work. When people come to work together as a team they share ideas and offer support to each other, both emotionally and financially. The collaboration between the inventor Thomas Edison, financier J.P Morgan and the powerful Vanderbilt family created the Edison Electric Light Co, a company that brought light to every home and influenced life around the world. Thanks to their perseverance, hard work and vision, a necessity such as electricity would have not existed. Steve Jobs and Steve Wozniak were the dream team who together created a multinational technology company that designs, develops, and sells electronics, known today as Apple. When John Lennon and Paul McCartney first started working together, they would have never imagined the tunes they were producing will become the most influential sound in history that will change popular music forever. As Charles Darwin once said, it is the long history of humankind, those who learned to collaborate and improvise most effectively have prevailed. And who better knew this than Dr. Klaus Maertens and Bill Griggs. Suffering from a broken foot, the 25-year old soldier Dr. Klaus Maertens created a unique air-cushioned sole and a prototype shoe. In 1947 the formal production of the boot began and soon it was being advertised in overseas magazines. The ads caught the attention of the Griggs family who had a steady reputation as a sturdy, durable work boots maker. Long story short, the Griggs family acquired the exclusive license, made some adjustments and the Dr. Martens boot had arrived. This is a short story of the Dr. Martens evolution, from a simple working boot to a cultural and musical symbol.
The 1960s brought new ideas, changes and a cultural revolution into the world. It was the age when many social taboos, like sexism and racism were broken. The Sixties gave rise to the individual freedom, social movements, and extravagant fashion. All these cultural and ideological changes greatly influenced the work-wear boot. Soon they got famous with the skinheads, a subculture that originated among the working class youths in London, making the boot a symbol of their pride and rebellious temper. Then in the 1970s, the boots have become a trademark of Britain's punk music movement that promoted freedom, punk fashion and progressive views. When US musicians started touring the UK, they picked up the boots and soon afterwards Dr. Martens made their way into the American subculture as well.
In the 1990s, a subgenre of alternative rock emerged and the footwear weaved its way into this another remarkable subculture, known as grunge. Dr. Martens were soon making their way into the youth subculture, the psyche of politics and alternative thought. Today, in the era of social media, globalisation and technology, the fashion-forward individuals, fans from all around the world and many subcultures can still be seen wearing Dr. Martens as a mean to express their individuality, originality, and authenticity.
In contrast to their ''rebellious" image, Dr. Martens are actually very comfortable to the person wearing them. The key 'ingredient' is its sole, for which the brand acquired world recognition in the first place. Although the first models were made by a less-advanced technology, today the production is more refined. Three different layers are used in the making of the classic boot, where the upper is attached to the sole using a welting technique. The midsole contains a felt strip on an insulating pad that offers protection to the foot against the rough rubber outsole. The sole is made out of granular rubber that is melted into liquid, and then inserted into a mold. This technique is called AirWair and makes the shoe shock-absorbent, resistant to industrial elements and most of all, comfortable and easy to wear. The shoes feature a distinctive yellow stitching, a stamped logo on the outer side of the boot and they are handmade to original specifications. The boots are the comfiest, coolest and most fashionable footwear ever produced. The air trapped in the sole, together with the comfort fillers guarantee durability, quality and easy movement. The air-cushioned sole absorbs shock when walking on rough and uneven surfaces and is resistant to oil, fat, acid and alkali. Dr. Martens are naturally furnished with durable leather and feature tough laces. So if you want to make a fashion statement while feeling comfortable at the same time, Dr. Martens is the right footwear for you. If you take pride in your individuality, freedom and social identity, then Dr. Martens has your back. The breaking-in process might be painful but once you've worn them in, the boots will mould to the shape of your feet and you will be able to walk, run, jump, and dance for days. If you have a history with blisters, pain, discomfort, and squished toes, fear not because with Dr. Martens your feet will have space to breathe and feel comfortable. The shoes go very well with music. Whether it's punk rock, indie, electronic, dubstep or even casual pop and R&B, Dr. Martens is into every genre of music that describes your personality and individuality. Wear them to clubs, bars, concerts, theatres, shows. The brand is a patron of arts and you are its protégé.
Without the subcultures, their music and the new waves of ideas that emerged in the past century, Dr. Martens would have remained working boots. During the 1970's era it was the skinheads that embraced the brand, whilst in the 1980's it was the punks and goths that fashioned the boots with their all-black attire. When 1990's arrived together with the grunge movement, celebrities like Kurt Cobain, Layne Staley and Sid Vicious used the boots as a symbol of rebellious self-expression.
The boots were worn by those who opposed the establishment and by those who defended it, the British Policemen. Even the Pope John Paul II had a custom white pair made for himself! Dr. Martens are still visible in today's music. The boots have become an inseparable part of celebrities fashion statements, concerts, shows and everyday life. Jared Leto, Gwen Stefani, Miley Cyrus, Tove Lo, Ellie Goulding, Katy Perry, are all only several of the many cool musicians that still rock Dr. Martens. But music is not the only art that is a huge fan of Dr. Martens. Many movie celebrities like Emma Watson, Drew Barrymore, Dakota Johnson, Saoirse Ronan, Emma Roberts, Jessica Alba, Kiersten Stewart, can be spotted walking proudly with their boots on. The footwear is also embraced by many successful and well-known trendsetters such as Kate Moss, Agyness Deyn, Behati Prinsloo and Jourdan Dunn. Don't you just love how these remarkable celebrities wear their 8-hole boot? Dr. Martens is for open-minded people who appreciate the arts, love music, feel comfortable in their own skin, feel proud of their individuality and tolerate ideas of others.
The 1960's saw the apparition of many cultural trends, individual freedom and social movements. And the symbol? The eight-holed 1460 Dr. Martens boot. Taking its name from the date of its inception, April 1st 1960, the boot witnessed extravagant and sensational fashion, the birth of many individual subcultures and the rise of the London culture scene. The 1460 Dr. Martens boot has preserved this remarkable history of change in its design and is still a reminder that unification, individuality, collaboration, freedom of expression, and solidarity can bring a lasting change into this world. In addition to the use of high-quality leather materials, the boots are well-known for its AirWair soles which are air-cushioned, oil-resistant, durable and highly comfortable. The historic model contains an extra set of laces and you can get it in traditional black leather, cherry red or in Aztec. Another distinctive model that is recognised throughout the world and worn by trendsetters who like to stay unique and make a fashion statement, is the Dr. Martens 2976 model. It is a pull-on Chelsea boot that attracts attention due to its distinctive look, durability and comfort. Made from Dr. Martens' original smooth leather, the model is a Goodyear-welted product where the upper and the sole are sewn together. The famous Dr. Martens air-cushioned sole offers slip-resistance, good abrasion and top-quality. The footwear is stylish, functional, and original and comes in gaucho brown, cherry red and black. The following popular model in line that is no less perfect than the others we've just mentioned, is the Occupational 8250 model. It is a pull-on boot that features a slip and oil-resistant outsole, and an air-cushioned sole. The footwear is a solid, sturdy and comfortable boot to wear, straight from the start. The Dr. Martens 8250 give protection, stability and comfort to your feet. Another iconic model that is desperately waiting for you to take it home, is the Dr. Martens 1461 shoe. Made from a durable leather with a smooth finish, the footwear features an air-cushioned sole that is also slip-resistant and offers good abrasion. Made with Goodyear welt, the upper and the sole are sewn together and provide extra strength and toughness. So if you prefer the classic look, you can never go wrong with black, however, if you're feeling adventurous then definitely try the model in cherry red. Did you fall in love with the shoes already? If you did, run to the nearest store and grab your favourite model before it's gone!
John Lennon once said "if someone thinks that peace and love are just a cliché that mush have been left behind in the 60's, that's a problem. Peace and love are eternal. "And he was right. The cultural movements that emerged throughout the 60's and continued over the years helped people realize that sexism and racism are only taboos, that music is the perfect way to express your feelings and the freedom of speech and of expression are a birth given right to every individual. These movements broadened people's minds and inspired many talented individuals to produce, write, compose, and fight for their rights and everything they believe in. Dr. Martens stood united with all those people who were ahead of their time and brought revolutionary ideas. Dr. Martens is one of the few brands that didn't get universally recognized thanks to celebrities' endorsements and good marketing strategies. It was the avant-garde and ground-breaking youths who promoted self-expression, individuality and freedom that brought fame to the label. And Dr. Martens is proud to have been there and to have seen and experienced all the time-changing events that freed us from all constraints. However, the cultural movements never really ended. Each one of us, either with our music, ideas or talents, continues to bring improvement and cultural advancement into this ever-changing world. To all of you talented individuals out there, good luck! Never stop dreaming and never stop wearing your favourite Docs.