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Named after British clothes-designer Tom Joule, Joules have pierced-through the clothing market as a lifestyle brand with an utmost priority on colourful clothing, after recognising that Joule's native community in Leicestershire - though bright and colourful - were ill-matched with their dry and drab clothing. Having braved the often unpredictable seas of fashion for 30 years, Joules has established itself as a brand for timeless staple wardrobe pieces, with their collections re-imagining classic styles like the wellington boot, most notably the WELLY PRINT wellington that features fresh print-designs and a durable construction. In their own words, the mission has always been to make the 'ordinary extraordinary'. 

And clearly their efforts have not gone unnoticed, amassing a plethora of interest by generating a staggering 25 million website visits annually - an impressive milestone considering their humble beginnings in a tent at country shows. 

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The Joules Autumn/Winter 2019 collection is embossed with a lot of Joules' hallmarks, including bold and colourful wellies constructed for messy outdoor activities, without leaving you with soggy socks. Consider the expansive range of Joules WELLY PRINT wellingtons for your go-to fashionable outdoor boots - available in a diverse catalogue of colours - or the Joules ROLL UP WELLY for an even more lightweight and versatile wellington for easy storage to take globally.  

For restful days indoors, Joules' premium-grade slippers assume the responsibility of providing you the utmost comfort, from the Joules CABIN fleece-lined slipper-socks in an eclectic range of colours and patterns, to the convenient Joules SLIPPET slip-on slipper for quick errands around the home. 

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