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 The forging of JACK & JONES dates back to 1990. The story began with a hopeful young prospect attending the Oslo fashion fair, with the intention of using it as a platform to kickstart his carefully constructed new fashion line. 27 years later and the early successes of the fashion fair have been overwritten, replaced by what is now an ever-improving brand. The expansion of JACK & JONES shows no sign of ceasing in velocity, as it has moved from strength to strength. Today the brand has developed into all corners of the men’s fashion world. Originally starting as a jean based movement, JACK & JONES is now defined by more than its reputation for premium quality denim. Its evolution is epitomised by five key aspects of the brand: JACK & JONES Vintage, Premium, Originals, Core and Tech. All five of these have now become primal elements of this global fashion powerhouse. Comprising their own different styles of clothing, each one differs from the last in terms of inspiration and feel, giving the customer an abundance of variety and choice.

 With more than one thousand stores in 38 countries, the popularity of this chain is readily apparent. Given the overwhelming success of JACK & JONES, it comes as no surprise to see the brand dive into the footwear industry. Ranging from the everyday sneaker to the modestly lavish suede desert boots, JACK & JONES retains their denim roots through selvedge edges and subtle detailing, reminding the wearer of the care and quality infused into every pair of shoes. Here at Shuperb, we recognise the premium craftsmanship that JACK & JONES offers, and we want our customers to see it for themselves. Totalling over 100 products to choose from, Shuperb stocks a whole range of JACK & JONES shoes and accessories, including underwear, socks, belts, bags, sunglasses and hats.

JACK & JONES' boots top the list of winter must-haves, All of the boots in their range have a nostalgic, vintage feel which serves as a gentle reminder of the brand's classic roots and foundation. The DENNIS boots have a unique infusion of smooth and distressed leather for a retro yet sleek feel. These can be sported in whatever situation you desire, depending on whether you dress them up or down.

JACK & JONES’ have recently forayed into the world of trainers, and have added quirky colours and patterns to make their mark on this staple piece of footwear. Combining sleek designs with breathable comfort, their trainers are tailor-made to the man who wants more than a one-dimensional shoe. If you want to flaunt your style whilst still being light on your feet then shop the range now.

Shuperb also stock many JACK & JONES accessories, as well as shoes, to complete your look. We have an extensive range of boxers, available in eye-catching, vibrant patterns or plain colours for subtle yet classic style. You can also shop the spacious JACROSS backpack, which is perfect for the daily commute, school or for travelling.