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Established in 2007 when an entrepreneur in the beauty industry, Marcia Kilgore, teamed up with biomechanics, Fitflop™ aimed to launch us into a new era of shoemaking. Unafraid to push the limits, Fitflop™ have built a reputation for creating shoes, sandals and trainers that combine modern style and supreme comfort. Constructed of wide range of original, cutting-edge comfort technologies such as Triple-Density Microwobbleboard™, every Fitflop™ product provides us with an unmatched experience ideal for maintaining foot health. Starting out with sandals and expanding into all types of footwear, including some men’s, Fitflop™ have continued to create fresh, new, original and outstanding shoes.

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If you’ve got any holidays planned Fitflop™ have an extensive range of amazing sandals like the Lulu Cross Slide sandals. For the days at the side of the pool, that we’re all looking forward to, shop the Iqushion™ flip flop range. Made with cutting edge technologies like impact pillow cushioning and anatomical contouring, the Iqushion collection provides all the comfort you could need in when at the beach or poolside.

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