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Before Base London's time, the only footwear choices for the modern British male were costly, high-end designer shoes, or own label products; however, in 1995, Base London recognised this and changed the fashion industry forever. It brought affordable, trend-led footwear to the high street for the first time. The brand makes shoes for men that want greater autonomy over their style, instead of solely relying on the esteemed reputation of a brand to look good. They took inspiration from the boom in men's magazines, such as GQ and FHM, and established themselves as a brand which brings its customers confidence and style.

From the smart Base London PENNY derby shoes wearing a supple leather upper, to the sleek and minimal Base London HUSTLE leather trainers - appropriately named for looking like money in a predominantly white colourway - the Base London catalogue has every situation covered. 

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Check-out the Base London FERDINAND POP for a subtle variation on a chelsea boot, with a deep double gusset, and a super soft suede upper which sits on top of a spongey rubber sole. The FERDINAND POP is your dedicated suede boot for special but casual occasions, for the man who takes great care in his footwear choices. 

The FERDINAND POP is dwarfed by the sheer number of other styles and variations - you will not exhaust the Base London footwear bank before finding the ideal boot or shoe for you.

Base London have a passion for delivering incredible footwear and are highly regarded for their range of high-quality, affordable shoes for all occasions. A Base London shoe is always stylish, versatile, and designed with great attention to detail. They only use the finest of leathers, and insist on great craftsmanship to match, pairing their uppers with exclusive sole designs. Even men with the most selective of tastes will find something in the Base London range that they will love. 

Browse Shuperb's extensive catalogue of Base London footwear to upgrade your style. 

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